Lead and Lift

Tiffany Hoeckelman - Leading Teams

Episode Notes

About Tiffany Hoeckelman: She gets out of bed each morning for one purpose – to help Soloprenuers create an amazing client experience by knowing their own powerful brand identity.

Starting out in 2010 as a virtual assistant and freelance graphic designer, Tiffany witnessed several businesses undermining their success with poor graphic design. She soon recognized that small business owners needed help delving deeper than just their visual identity; they needed to identify and cultivate their purpose. Driven by this mission, Tiffany has built a virtual team, offering brand consulting and implementation. Her secret love for systems and spreadsheets ensures her clients can deliver on their brand promises.

In this episode, Chabidaye and Tiffany Hoeckelman discuss:

• Why hiring is the right way to run a business 
• When to start hiring and hiring the right people
• Setting up systems and training programs 
• Growing your business with your team

Key Takeaways:

• If you want to run a business, you’ll have to hire people at some point. You can’t just do all the work on your own because that’s not a business, that’s a job. 
• You hire a new person when the current role is about one and a half capacity. When you’re stretched, it’s time to hire. 
• Don’t jump into hiring too fast, you need to be prepared. Think about your vision for these roles, which tasks you’d want to delegate and what your company culture, personality and values are. 
• The only way to scale and grow your business is by hiring a team

"Start looking for people more so with your value and your personality than just the person that can do the work. You can teach people the work, you need to hire the right alignment with your culture." —  Tiffany Hoeckelman

 

Check out Tiffany’s Gift by clicking on these links:

• Join the Solo Collaborative Community! www.facebook.com/groups/solocollaborative/
• Lone Orange on Facebook: https://www.facebook.com/LoneOrange

Book Reference:

• eMyth by Michael Gerber: https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1631117338&sr=8-1

CONNECT:

Facebook: https://www.facebook.com/LoneOrange

Instagram: https://www.instagram.com/loneorange/

LinkedIn: http://www.linkedin.com/in/tiffanyhoeckelman

Website: http://www.loneorange.com/

Email: tiffany@loneorange.com

CONNECT WITH CHABIDAYE:

Facebook: https://www.facebook.com/chabidaye.ramnath.3

Instagram: https://www.instagram.com/leadandlift/

Website: https://leadandlift.com/

LinkedIn: https://www.linkedin.com/in/chabidayejaglalramnath/

Show notes by Podcastologist: Justine Talla

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.