Lead and Lift

Faith James - How to build a confident brand

Episode Notes

About Faith James: She is affectionately known as the Queen of Branding or the Branding Ninja depending on what side of the street you live. Faith James is an award-winning marketing and branding executive with over 25+ years experience creating campaigns for Fortune 500 brands like IBM, Microsoft, Pepsi, Mary Kay and Liberty Mutual to name a few. She is a highly-sought after international keynote speaker and has presented at industry shows such as the Advertising Research Federation and The American Marketing Association. 

In this episode, Chabidaye and Faith discuss:

• You already have a brand
• Finding out how you’re perceived
• Staying the course
• Saying yes to yourself

Key Takeaways:

• It’s not so much as building the brand, it’s excavating it. You already have it. Because your brand is this: your promise of value.
• Set-up a 360 brand survey. Answer 10 or 15 questions yourself, then ask the same questions to others.
• Even if you don't know the full destination but you know that the path you're on is where you want to be, you stay the course. If you get lost, recalculate your path.
• There is a 100% chance that nothing will happen if you do nothing. But if you do something, what you dream of may very well come true. Trust that you have what it takes to get there.

"Your brand is your promise of value. When somebody hears your name, what gets evoked?." —  Faith James

Gift: The Brand Index Score Assessment: www.brandindexscore.com
 

Connect with Faith James:

Website: www.faithjames.com

Facebook: www.faithjames.com/thebrandingninja

Twitter: www.twitter.com/faithjames

Instagram: www.instagram.com/faithajames

Linkedin: www.linkedin.com/in/faithjames

 

CONNECT WITH CHABIDAYE:

Facebook: https://www.facebook.com/chabidaye.ramnath.3

Instagram: https://www.instagram.com/leadandlift/

Website: https://leadandlift.com/

LinkedIn: https://www.linkedin.com/in/chabidayejaglalramnath/

Show notes by Podcastologist: Justine Talla

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.