Lead and Lift

Deb Monfette - Irresistible Communication Strategy

Episode Notes

About Deb Monfette: She is the Irresistible Content Coach. She helps business owners, coaches, and course creators who want to attract, delight, and convert right-fit clients with the power of irresistible content.

She comes with over 3 decades of real-world experience working in corporate, for multiple startups, and launching her own content business. She’s worked with companies such as Playtex, Avid Technology, Customer Engagement Magazine, and Fortune 500 Tech Companies.

Through her work experiences, she’s designed a roadmap for combining the best of creativity, content, and customer experiences into a unique system that she calls Irresistible Content. Deb simplifies an overwhelming content process and infuses possibilities, inspiring positive change, and driving profitable action.

In this episode, Chabidaye and Deb Monfette discuss:

• What is Irresistible Content system and why we need it
• The Mindset shift - showing your expertise
• Attract, delight, and convert right-fit clients
• Creating V.I.P. experiences

Key Takeaways:

• Instead of going after what you need as a company, think first about what the person you’re selling to is all about. 
• Irresistible content is a mindset of not convincing people to buy, since that causes buyer’s remorse, but it’s about showing them ways that they can change and people want to hear your experience, unique process and strategy all the while building trust that you are the one to guide them. 
• Display your expertise to the right-fit clients instead of convincing them that they need something. 
• Decide on what your vision is for your business and get people to think differently. It’s not a game of who creates the most content. 
• VIP experiences are content that tap into client’s senses and emotions - Visualize, Interact, Personalize. 

"There is no "I" in content. But there is in inspire, influence, impact, and income.This means to center your content on your clients and customers and not just on your company. Then you can inspire, influence, and impact them to make decisions they feel good about and in your favor." —  Deb Monfette

Click this link to receive Deb’s free gift, “5 Places to Dig for Stories About Your Company”: irresistiblecontent.com/leadmagnet

Connect with Deb Monfette:

Facebook: https://www.facebook.com/deb.monfette/

Private Facebook Group Invitation: https://www.facebook.com/groups/irresistiblecontentinfluencers

Instagram: https://www.instagram.com/irresistible_content/

LinkedIn: www.linkedin.com/in/dmonfette/

Website: https://irresistiblecontent.com/

Email: Deb@irresistiblecontent.com ]

CONNECT WITH CHABIDAYE:

Facebook: https://www.facebook.com/chabidaye.ramnath.3

Instagram: https://www.instagram.com/leadandlift/

Website: https://leadandlift.com/

LinkedIn: https://www.linkedin.com/in/chabidayejaglalramnath/

Show notes by Podcastologist: Justine Talla

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.